Project Overview
Channel 4's brand was getting lost in a crowded social media landscape, hindering its recognition despite being at the forefront of innovation. Following a new masterbrand direction by Pentagram, We were tasked with revitalizing Channel 4's social media presence with a strong, recognizable brand identity and motion system.
My Contributions
We set out to Deliver strong attribution whilst making sure the content was always front and centre. We allowed 4’s spirit to flex across each individual platform by building a flexible and modular design system that balanced entertainment and branding.
We created platform specific transitions and motion behaviours that played off the users experience across each device and channel. By creating a custom toolkit, built from the ground in, tailormade for each specific use case, we were able to deliver maximum efficiency for in house and external teams when working across multiple deliverables.
