Project Overview
The younger generation, known as Gen Z, is increasingly using social media for both discovery and staying updated with news. However, instead of relying solely on traditional keyword searches, they prefer more immersive methods of content exploration. Google's Lens stands out as one of its most groundbreaking products, utilizing image recognition technology to provide instant information about real-world objects. The question arises: How can we captivate Gen Z's interest in the enchanting experience of visual search?
My Contributions
In collaboration with Stink Studios and Google Creative Lab, I played a key role in crafting a campaign to introduce Google Lens as a revolutionary search tool for daily inquiries. My responsibilities spanned managing projects across five products and 3 different languages. Working with projects to deliver for 3 territories proved a challenge, so was important to rework Master projects to ensure efficient workflow through automated processes and automatic language switching. This allowed a greater adaptability across three languages, whilst preserving the campaign's unity and Google's brand identity throughout.
