Kimberley Clark Corporation

Kimberley Clark Corporation embarked on a rebranding journey to refresh their brand identity. To showcase their new assets and the seamless fusion of their design systems, they wanted a 90-second video that highlights the key elements of the rebrand. The video would flex the new brand identity, demonstrating how all the different design components come together harmoniously. By developing a sophisticated motion design system, the project aimed to enhance and bring the new brand to life, effectively communicating KCC’s updated aesthetic and reinforcing their market presence with a dynamic and engaging visual narrative.

I spearheaded the creation of a dynamic 90-second video showcasing the refreshed brand identity. I developed a comprehensive motion design system to enhance and bring the new brand elements to life. This included designing fluid transitions, engaging animations, and cohesive visual storytelling to effectively communicate the updated brand values and aesthetics. By integrating the new design elements seamlessly into the video, I flexed the freshness of their rebrand, resonating with the target audience and reinforcing KCC’s market presence with a vibrant visual narrative.