Project Overview
Softcut emerges as a groundbreaking production powerhouse nestled in the heart of Brooklyn, New York, championing diversity and inclusion as core pillars of its identity. Tasked with creating a sizzle reel to illuminate the collective's boundless talent, we encountered a unique challenge. With collaborative endeavors spanning multiple production companies, a bespoke approach was essential to spotlight both the company and its collaborative spirit.
My Contributions
My focus honed in on amplifying Softcut's brand ethos and vision, seamlessly extending it into every frame. Drawing inspiration from their brand design system, I focussed on elevating the design with fast cutting and contrasting motion behaviours. This resulted in a captivating reel that not only celebrated Softcut's multifaceted offerings but also spotlighted the collective's diverse contributors. By intricately weaving past achievements with proper acknowledgment, we ensured that the brand's vibrant energy remained the focal point throughout the reel.
