Project Overview
TNT Sports embarked on an ambitious mission to introduce their brand to the UK market, igniting a nationwide media campaign designed to resonate across print and digital platforms. With a mandate to deliver an extensive array of assets spanning static imagery to dynamic motion billboards and captivating newspaper takeovers, the scope of the endeavour was vast and multifaceted.
My Contributions
Teaming up with Creative Players, the task was the bring the original print design created by Nick Hall to life for a DOOH campaign. I developed a dynamic motion loop that elevated the design, collaborating seamlessly with production and design teams, I ensured meticulous adherence to strict brand guidelines, thereby guaranteeing a cohesive and compelling representation of the TNT Sports brand across all touchpoints.
